← Back to all insights

AerialView / Data & decisions

Data & decisions

A number can be accurate and still leave us with the wrong impression. These stories ask what gets lost between a result, the story we tell about it and the decision that follows.

Read the three stories

Three perspectives

Read the collection

01 / 03
Featured story Polls and interpretation

Why polls can be right and still tell the wrong story

A poll gives us an estimate of what people think at a moment in time. The headline can turn it into a prediction the evidence never made.

Read the article

Keep exploring

Where to next?

Bring the same curiosity to public data, or see how the numbers connect to the wider world of work.